Legal
Clients search for a lawyer once, usually in a hurry. Be on the map when they do.
Legal searches are expensive and competitive. See which parts of your market you actually appear in and which a rival firm owns, then decide where to invest.
- 25 free tokens, no card
- Real Google local pack data
- Client-ready PDF reports
For law firms of every practice area and the agencies that market them.
The evidence
Why map position matters for legal
Whatever the trade, customers search on a phone, look at the first few listings and act. These are published studies, linked so you can read them.
29–32%
of clicks go to the local map pack
On local service searches, the three map pack listings drew roughly a third of all clicks, more than any single organic result below them.
About this number
5,500+ testers chose a result on five San Francisco service-business searches. 28.8% with Local Services Ads shown, 32.3% without.
6–7×
more clicks for map pack #1 than #3
Position matters inside the pack, too. The first listing took 16–17% of clicks and the third took 2–3%.
About this number
Pack position 1: 16.1% (with LSAs) and 17.3% (without). Position 3: 2.3% and 2.9%.
50%
of smartphone searchers visited the store within a day
People who searched for a local business on a smartphone often acted that day. 18% of local searches led to a purchase within a day, against 7% of non-local searches.
About this number
4,500 survey respondents plus a smartphone search diary from 653 users. Behavior was self-reported or logged, and the study is more than a decade old.
81%
of consumers used Google to evaluate local businesses
Google remains where most people look before choosing a local business, which is why map visibility matters.
About this number
1,026 US adults on a representative panel. The report says Google's share was 87% in 2023, 81% in 2024, and rose again in 2025.
Figures come from the published studies linked on each card and reflect their samples, years and search types. They're shown as evidence that map position matters, not as a promise of results for any one business.
Pick your specialty
Local rank tracking for every kind of legal business
Personal injury
The most competitive legal searches in most cities. See exactly where you appear for accident and injury searches and where another firm owns the map.
See how it works →
Criminal defense
People searching for a defense lawyer need one now. Check you're in front of them across the courts and neighborhoods you serve.
See how it works →
Bankruptcy
Bankruptcy clients search close to home and decide quickly. See your reach on the searches that bring in consultations.
See how it works →
Family law
Divorce and custody clients choose a firm near them, often after a long search. Check you show up where they are.
See how it works →
Estate planning
Wills, trusts and probate are researched carefully but start on the map. See how visible you are for each service.
See how it works →
Immigration
Immigration clients often search in other languages and in specific communities. Check where each of your searches shows you.
See how it works →
Employment law
Workers searching for help after a firing or harassment pick a lawyer nearby. See your coverage across the area you serve.
See how it works →
Why it matters
Local search is different for legal
High-value, high-competition
One signed case can pay for months of marketing. Visibility in the right areas is worth knowing precisely.
Multiple offices, multiple markets
Each office competes in a different city. Scan and compare them.
Reporting to partners
A clear PDF shows partners where the firm stands and what's improving.
Where the clicks go
Share of clicks on a local search, by position
- Map pack #117.3%
- Map pack #212%
- Map pack #32.9%
- Organic #127.4%
Local service searches with no Local Services Ads shown. Percentages are shares of all clicks on the page. Source: BrightLocal click study, 2018, 5,500+ testers on five San Francisco service-business searches.
See it
What a scan looks like
Illustrative examples. Your own scan shows your real numbers.
Harlow & Reyes Injury Law
“car accident lawyer” · Phoenix, AZ · 7 × 7 grid
- Top 3
- 4 to 10
- 11 to 20
- Not in top 20
78%
Share of local voice
spots in the top 3
2.8
Average rank
where you appear
100%
Found in
spots in the top 20
What this tells you
Strongest to the north-west, fading toward the south-east where competitors take the top spots.
The green spots are where a customer searching right there sees you in Google's top 3. The red and grey ones are neighborhoods where you're losing the call to someone else.
What improvement looks like
From scattered visibility to owning the neighborhood
The goal of local SEO work is to turn red and amber spots green. A grid lets you see it happen. This is an illustration, not a customer result.
Before
Illustrative4% share of local voice
After
Illustrative45% share of local voice
- Top 3
- 4 to 10
- 11 to 20
- Not in top 20
The playbook
How legal businesses use rank tracking
- 1
Scan each practice area
Personal injury, family law and criminal defense have different competitors and different map shapes. Track each separately.
- 2
Find the neighborhoods where another firm owns the map
Look at the competitor table to see who appears in the top 3 where you don't.
- 3
Tie it to content and reviews
Build location and practice-area pages and earn reviews, then re-scan to see whether visibility moved.
- 4
Report to partners
Export a plain-English PDF for the partners each month.
What you'll learn about your legal visibility
Practice area by practice area
Track each service line on its own. Rankings differ a lot between them.
Which firms own which areas
See the competitors that appear in the top 3 where you don't.
Return on content and links
Measure whether new work moves your map visibility.
Where it comes from
Built by a local SEO agency, for the people who report on rankings every month.
LocalMapRanks was built by the team at Youtech Agency to track and explain local rankings for their own clients, then checked against what Google really shows at each location. It's the tool we wanted, so it measures things the way we'd defend them to a client.
From the team at Youtech Agency
Checked against the real pack
Positions 1 to 3 come from Google's actual local pack at each spot.
Failed spots refunded
You never pay for a spot we couldn't check.
Secure payments by Stripe
We never see or store your card number.
No contracts
Cancel any time. Tokens you've bought never expire.
Simple pricing
Start free, then pay only for the spots you scan.
Solo
$49 /month
4.9¢ per token
- 1,000 tokens every month
- About 20 full 7 × 7 scans
- 2 team seats, with view-only clients
- Client-ready PDF reports with your logo and colours
- Portfolio roll-up reports across locations
- Scheduled weekly or monthly scans
- Tokens never expire
Pro
$99 /month
2.8¢ per token
- 3,500 tokens every month
- About 71 full 7 × 7 scans
- 5 team seats, with view-only clients
- Client-ready PDF reports with your logo and colours
- Portfolio roll-up reports across locations
- Scheduled weekly or monthly scans
- Remove "Powered by" from reports
- Tokens never expire
Agency
$249 /month
2.5¢ per token
- 10,000 tokens every month
- About 204 full 7 × 7 scans
- 15 team seats, with view-only clients
- Client-ready PDF reports with your logo and colours
- Portfolio roll-up reports across locations
- Scheduled weekly or monthly scans
- Remove "Powered by" from reports
- Tokens never expire
Legal rank tracking: common questions
Can I track more than one office?
Yes. Add each office as its own business and scan it on the same keywords so you can compare offices.
Why would a competing firm outrank me in some areas?
Google says local results are based mainly on relevance, distance and prominence. Distance is measured from where the person searching is standing, which is why your rank changes from block to block.
Is the data specific to my practice area?
Yes. You choose the keywords, so you can track "car accident lawyer" and "truck accident lawyer" separately and see how each performs.
What's a token?
One token runs one spot of a scan. A 5×5 scan is 25 tokens and a 7×7 is 49 for each keyword. Spots that can't be checked are refunded automatically. Tokens never expire.
What do I get free?
Every new account gets 25 free tokens, enough for a complete 5×5 scan. No card needed.
Other industries
See where you really rank.
Start with 25 free tokens, enough for a full 5 × 5 scan. No card needed.