Pet care
Pet owners want someone close, trusted and open. Make sure you're the one they find.
Pet parents search close to home, read reviews and call fast when their pet needs something. See where your grooming shop, clinic or boarding facility shows up and where a competitor does instead.
- 25 free tokens, no card
- Real Google local pack data
- Client-ready PDF reports
For pet groomers, veterinary clinics, boarding and daycare facilities and pet service groups.
The evidence
Why map position matters for pet care
Whatever the trade, customers search on a phone, look at the first few listings and act. These are published studies, linked so you can read them.
29–32%
of clicks go to the local map pack
On local service searches, the three map pack listings drew roughly a third of all clicks, more than any single organic result below them.
About this number
5,500+ testers chose a result on five San Francisco service-business searches. 28.8% with Local Services Ads shown, 32.3% without.
6–7×
more clicks for map pack #1 than #3
Position matters inside the pack, too. The first listing took 16–17% of clicks and the third took 2–3%.
About this number
Pack position 1: 16.1% (with LSAs) and 17.3% (without). Position 3: 2.3% and 2.9%.
50%
of smartphone searchers visited the store within a day
People who searched for a local business on a smartphone often acted that day. 18% of local searches led to a purchase within a day, against 7% of non-local searches.
About this number
4,500 survey respondents plus a smartphone search diary from 653 users. Behavior was self-reported or logged, and the study is more than a decade old.
81%
of consumers used Google to evaluate local businesses
Google remains where most people look before choosing a local business, which is why map visibility matters.
About this number
1,026 US adults on a representative panel. The report says Google's share was 87% in 2023, 81% in 2024, and rose again in 2025.
Figures come from the published studies linked on each card and reflect their samples, years and search types. They're shown as evidence that map position matters, not as a promise of results for any one business.
Pick your specialty
Local rank tracking for every kind of pet care business
Pet groomers
Grooming is booked close to home and re-booked every few weeks. See which neighborhoods find you and which book the shop next door.
See how it works →
Veterinarians
New pet owners and urgent cases choose a vet by distance and reviews. Compare each clinic's reach on checkups, emergencies and specialty care.
See how it works →
Boarding & daycare
Boarding and daycare are chosen well ahead and close to home. See your visibility across the neighborhoods your regulars come from.
See how it works →
Why it matters
Local search is different for pet care
Proximity wins
Nobody drives across town to groom a dog. Your visibility within a few miles decides your bookings.
Emergencies and urgency
A sick pet or a last-minute boarding need turns into a search and a call. Being in the top 3 is the difference.
Reviews decide the close calls
Pet owners compare ratings closely. See how yours compare with the businesses that beat you.
Where the clicks go
Share of clicks on a local search, by position
- Map pack #117.3%
- Map pack #212%
- Map pack #32.9%
- Organic #127.4%
Local service searches with no Local Services Ads shown. Percentages are shares of all clicks on the page. Source: BrightLocal click study, 2018, 5,500+ testers on five San Francisco service-business searches.
See it
What a scan looks like
Illustrative examples. Your own scan shows your real numbers.
Happy Tails Grooming
“dog groomer near me” · Denver, CO · 7 × 7 grid
- Top 3
- 4 to 10
- 11 to 20
- Not in top 20
78%
Share of local voice
spots in the top 3
2.8
Average rank
where you appear
100%
Found in
spots in the top 20
What this tells you
Strongest to the north-east, fading toward the south-west where competitors take the top spots.
The green spots are where a customer searching right there sees you in Google's top 3. The red and grey ones are neighborhoods where you're losing the call to someone else.
What improvement looks like
From scattered visibility to owning the neighborhood
The goal of local SEO work is to turn red and amber spots green. A grid lets you see it happen. This is an illustration, not a customer result.
Before
Illustrative6% share of local voice
After
Illustrative45% share of local voice
- Top 3
- 4 to 10
- 11 to 20
- Not in top 20
The playbook
How pet care businesses use rank tracking
- 1
Map where your customers live
Pet owners choose close. Scan around your location to see which neighborhoods find you.
- 2
Track each service
Grooming, vaccines, boarding and daycare each have different competitors.
- 3
Compare reviews with the shops that beat you
Check your rating and review count against competitors in the top 3.
- 4
Re-scan after campaigns
Run a scan before a promotion and after to see what changed.
What you'll learn about your pet care visibility
Where your customers live
Map the neighborhoods that find you, and the ones that find someone else.
Service by service
Track grooming, vaccines and boarding as separate searches.
Multi-location view
Compare clinics or shops across a group on the same grid.
Where it comes from
Built by a local SEO agency, for the people who report on rankings every month.
LocalMapRanks was built by the team at Youtech Agency to track and explain local rankings for their own clients, then checked against what Google really shows at each location. It's the tool we wanted, so it measures things the way we'd defend them to a client.
From the team at Youtech Agency
Checked against the real pack
Positions 1 to 3 come from Google's actual local pack at each spot.
Failed spots refunded
You never pay for a spot we couldn't check.
Secure payments by Stripe
We never see or store your card number.
No contracts
Cancel any time. Tokens you've bought never expire.
Simple pricing
Start free, then pay only for the spots you scan.
Solo
$49 /month
4.9¢ per token
- 1,000 tokens every month
- About 20 full 7 × 7 scans
- 2 team seats, with view-only clients
- Client-ready PDF reports with your logo and colours
- Portfolio roll-up reports across locations
- Scheduled weekly or monthly scans
- Tokens never expire
Pro
$99 /month
2.8¢ per token
- 3,500 tokens every month
- About 71 full 7 × 7 scans
- 5 team seats, with view-only clients
- Client-ready PDF reports with your logo and colours
- Portfolio roll-up reports across locations
- Scheduled weekly or monthly scans
- Remove "Powered by" from reports
- Tokens never expire
Agency
$249 /month
2.5¢ per token
- 10,000 tokens every month
- About 204 full 7 × 7 scans
- 15 team seats, with view-only clients
- Client-ready PDF reports with your logo and colours
- Portfolio roll-up reports across locations
- Scheduled weekly or monthly scans
- Remove "Powered by" from reports
- Tokens never expire
Pet care rank tracking: common questions
How far out should I scan?
For a groomer or boarding facility, 2 to 5 miles is usually where most customers come from. You can choose the radius for each scan.
Can I track a group of clinics?
Yes. Add each clinic as its own business and compare them.
Does it show who I'm up against?
Yes. Every scan lists the competitors that appear around you, with their average rank, rating and reviews.
What's a token?
One token runs one spot of a scan. A 5×5 scan is 25 tokens and a 7×7 is 49 for each keyword. Spots that can't be checked are refunded automatically. Tokens never expire.
What do I get free?
Every new account gets 25 free tokens, enough for a complete 5×5 scan. No card needed.
Other industries
See where you really rank.
Start with 25 free tokens, enough for a full 5 × 5 scan. No card needed.