HVAC
See where your HVAC business shows up on Google Maps, block by block.
AC and heating jobs are won in the first search, usually in a heat wave or a cold snap. See which neighborhoods you own and which you lose to the next company over.
- 25 free tokens, no card
- Real Google local pack data
- Client-ready PDF reports
The evidence
Why map position matters for HVAC
Customers glance at the first few listings and act. These are published studies, linked so you can read them.
29–32%
of clicks go to the local map pack
On local service searches, the three map pack listings drew roughly a third of all clicks, more than any single organic result below them.
About this number
5,500+ testers chose a result on five San Francisco service-business searches. 28.8% with Local Services Ads shown, 32.3% without.
6–7×
more clicks for map pack #1 than #3
Position matters inside the pack, too. The first listing took 16–17% of clicks and the third took 2–3%.
About this number
Pack position 1: 16.1% (with LSAs) and 17.3% (without). Position 3: 2.3% and 2.9%.
50%
of smartphone searchers visited the store within a day
People who searched for a local business on a smartphone often acted that day. 18% of local searches led to a purchase within a day, against 7% of non-local searches.
About this number
4,500 survey respondents plus a smartphone search diary from 653 users. Behavior was self-reported or logged, and the study is more than a decade old.
81%
of consumers used Google to evaluate local businesses
Google remains where most people look before choosing a local business, which is why map visibility matters.
About this number
1,026 US adults on a representative panel. The report says Google's share was 87% in 2023, 81% in 2024, and rose again in 2025.
Figures come from the published studies linked on each card and reflect their samples, years and search types. They're shown as evidence that map position matters, not as a promise of results for any one business.
See it
A sample scan for HVAC
An illustrative example. Your own scan shows your real numbers.
Summit Air & Heating
“ac repair” · Dallas, TX · 7 × 7 grid
- Top 3
- 4 to 10
- 11 to 20
- Not in top 20
29%
Share of local voice
spots in the top 3
4.2
Average rank
where you appear
100%
Found in
spots in the top 20
What this tells you
Strong around the business and fading evenly with distance.
The green spots are where a customer searching right there sees you in Google's top 3. The red and grey ones are neighborhoods where you're losing the call to someone else.
When customers search
The moments that bring in HVAC customers
Local searches are driven by what's happening in the moment. Being in the top 3 when it does is what wins the call.
Moment 1
The first hot day of the year, when the AC quits
Moment 2
A cold snap and no heat, often after hours
Moment 3
Planned spring and fall tune-ups, where people compare
Keywords to track
Searches to track for HVAC
Track each one separately. Different searches have different competitors and different map shapes.
- “ac repair near me”
- “furnace repair”
- “hvac company”
- “air conditioning installation”
Your real service area
Map where you appear in the top 3 versus where you only think you do.
Each service on its own
Track plumber, drain cleaning and water heater separately. Visibility differs by service.
Seasonal tracking
Scan before each busy season and compare, so you can see whether the work is paying off.
Where the clicks go
Position on the map decides who gets the click
On local searches, the map pack draws a large share of clicks, and the first listing far more than the third.
Where the clicks go
Share of clicks on a local search, by position
- Map pack #117.3%
- Map pack #212%
- Map pack #32.9%
- Organic #127.4%
Local service searches with no Local Services Ads shown. Percentages are shares of all clicks on the page. Source: BrightLocal click study, 2018, 5,500+ testers on five San Francisco service-business searches.
What improvement looks like
From scattered visibility to owning the neighborhood
The goal is to turn red and amber spots green. A grid shows it happening. This is an illustration, not a customer result.
Before
Illustrative2% share of local voice
After
Illustrative39% share of local voice
- Top 3
- 4 to 10
- 11 to 20
- Not in top 20
The playbook
How HVAC businesses use rank tracking
- 1
Find the gaps in your service area
Run a 7 × 7 grid on your main service. The red and grey spots are neighborhoods you serve but customers can't find you in.
- 2
Work the weakest high-value areas first
Prioritise neighborhoods with the best jobs. Local pages, reviews from customers in that area and consistent business listings all help there.
- 3
Track each service separately
Plumbing, drain cleaning and water heaters each have their own competitors. Scan each one so you know which service to push.
- 4
Re-scan on a schedule and prove it
Scan monthly and compare. Share the maps with your team or client so the work shows up as a visible change.
Where it comes from
Built by a local SEO agency, for the people who report on rankings every month.
LocalMapRanks was built by the team at Youtech Agency to track and explain local rankings for their own clients, then checked against what Google really shows at each location. It's the tool we wanted, so it measures things the way we'd defend them to a client.
From the team at Youtech Agency
Checked against the real pack
Positions 1 to 3 come from Google's actual local pack at each spot.
Failed spots refunded
You never pay for a spot we couldn't check.
Secure payments by Stripe
We never see or store your card number.
No contracts
Cancel any time. Tokens you've bought never expire.
HVAC rank tracking: common questions
Why does my HVAC company rank differently across town?
Google says local results are based mainly on relevance, distance and prominence. Distance is measured from where the person searching is standing, which is why your rank changes from block to block.
Which HVAC keywords should I track?
Track emergency repair, installation and maintenance separately. Intent, competitors and visibility differ for each.
What exactly is a grid scan?
We pick a grid of points around your business (3×3, 5×5 or 7×7) out to a radius you choose. At each point we ask Google what someone standing there would see when they search your keyword, and record where you rank. The result is a map of your visibility, block by block.
What's a token?
One token runs one spot of a scan. A 5×5 scan is 25 tokens and a 7×7 is 49 for each keyword. Spots that can't be checked are refunded automatically. Tokens never expire.
Simple pricing
Start free, then pay only for the spots you scan.
Solo
$49 /month
4.9¢ per token
- 1,000 tokens every month
- About 20 full 7 × 7 scans
- 2 team seats, with view-only clients
- Client-ready PDF reports with your logo and colours
- Portfolio roll-up reports across locations
- Scheduled weekly or monthly scans
- Tokens never expire
Pro
$99 /month
2.8¢ per token
- 3,500 tokens every month
- About 71 full 7 × 7 scans
- 5 team seats, with view-only clients
- Client-ready PDF reports with your logo and colours
- Portfolio roll-up reports across locations
- Scheduled weekly or monthly scans
- Remove "Powered by" from reports
- Tokens never expire
Agency
$249 /month
2.5¢ per token
- 10,000 tokens every month
- About 204 full 7 × 7 scans
- 15 team seats, with view-only clients
- Client-ready PDF reports with your logo and colours
- Portfolio roll-up reports across locations
- Scheduled weekly or monthly scans
- Remove "Powered by" from reports
- Tokens never expire
See where you really rank.
Start with 25 free tokens, enough for a full 5 × 5 scan. No card needed.